A CUSTOMER IS THE MOST IMPORTANT PERSON IN ANY BUSINESS.
A CUSTOMER IS NOT DEPENDENT ON US - WE ARE DEPENDENT ON HIM.
A CUSTOMER IS NOT AN INTERRUPTION OF OUR WORK - HE IS THE PURPOSE OF IT.
A CUSTOMER DOES US A FAVOR WHEN HE CALLS - WE ARE NOT DOING HIM A FAVOR BY SERVING HIM.
A CUSTOMER IS A PART OF OUR BUSINESS - NOT AN OUTSIDER.
A CUSTOMER IS NOT A COLD STATISTIC - HE IS A FLESH - AND BLOOD HUMAN BEING WITH FEELINGS AND EMOTIONS LIKE OUR OWN.
A CUSTOMER IS A PERSON WHO BRINGS US HIS WANTS - IT IS OUR JOB TO FILL THOSE WANTS.
A CUSTOMER IS DESERVING OF THE MOST COURTEOUS AND ATTENTIVE TREATMENT WE CAN GIVE THEM.
A CUSTOMER IS THE LIFEBLOOD OF THIS AND EVERY OTHER BUSINESS.